Programs
Bridging IP and Asset-Based Companies to Sustainable
Revenue and Investor Engagement
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For the Entrepreneur


 

A Million Dreams Across America        
  Whether you desire to open the next Mrs. Fields Cookies or just a small cafe in your neighborhood, the next multibillion dollar software company or you hold a patent on a device that can add years to peoples’ lives, “A Million Dreams Across America” is a unique program that can help you put your ideas into action.

 


Program Name: PlazaBridge DealDesk™

The fastest way to validate your companies message and value proposition to the investor community and to customers.

Created For: Start-up company founders and executives who may be seeking angel and institutional capital investment, or have a c customer or partner opportunity they'd like to review for immediate feedback. Plazabridge team of experts will provide immediate feedback of the company’s presentation, message, value proposition and management team.

Benefits:

Expert advice on getting the desired outcomes

Improvement to presentation messages will enhance overall company success

Experts deliver insight into “Investors Voice”; how investors think and evaluate versus how the entrepreneur might think and evaluate

Exposure to key market evaluators improves investor visibility

Gain expert advice on business process improvement

Description: PlazaBridge DealDesk ™ sessions are 1 hour sessions any company can schedule at any time with one or more members of the PlazaBridge Team for instant support, feedback and input. Sessions are scheduled at various investor locations periodically throughout the year also. Experts provide instant feedback on all your ideas. The experts also help with business negotiation strategy and connect you with key area experts in legal, operations research, public relations. Your presentation is dissected and improved with insights into message clarity, use of graphics for illustration and overall organization for maximum impact. The client will leave each session with additional insight into their strategic direction and the security of knowing that the methods for articulating that direction is just right for investor interest


Program Name: PlazaBridge LiftOFF™

learn what it takes to and take advantage of the fastest path from idea to fully documented and functioning business.

Suited Best For: Anyone with an idea and the right level of desire. Anyone wanting to take their idea and implement it to reality and eventual success. Designed to help the non-business person to quickly enter the real world of an operating business.

Benefits:

Intensive walk-through of how to start a working business in the shortest time

Experts share how to create a secure business that has all the necessary ingredients to succeed

Experts ensure you have the comprehensive knowledge to get started- the rest is your hard work and dedication

Best method for creating local business contacts that can prove useful as you operate your new company

Description: Interested in starting a business but not sure what the steps are to get you moving? Do you have a dream or an idea and need a team to rally around you? Spend a day and learn what actions can turn an idea into a company. Every session is varied to focus on 5 or 6 key areas. Each area provides action and insight: action on getting your company working and in operations and insight into strategic directions.

Example Schedule

8:30 to 9:30 Networking, introductions

9:30- 12:00 Rotations information stations

  • Legal details to help you get started properly
  • How to set up your accounting systems
  • PR / Marketing your new venture
  • HR/Hiring smart from the very first hire
  • Banking
  • QuickStart your website? Hows? Hear about solutions you can afford or bootstrapped ideas
  • Office Space Vs. Telecommuting
  • Manufacturing In’s and Out’s and local commercial real estate support
  • Regulation support from local city, town, community
  • Exporting How To’s


Program Description: PlazaBridge Vitamin “C”

The safest and most effective expert advice and coaching support for “C” level executives challenged to increase their results in management operations, strategic vision development and delivery and meeting business growth challenges

Created For: “C” level executives of small to medium sized companies who are struggling with the challenges of growing a company and realize their backgrounds do not cover all the necessary skills to ensure ultimate success.

Benefits:

Mature, experienced support delivered in a safe and secure manner to help guide your decision making

Instant access to knowledge about company growth stages, people management strategies and communication style development to ensure any executive iseffectively getting his or her message out

Reduces headaches brought on by communication challenges by ensuring the right “voice” is used for the right audience

Description: Our Managing Partners are experienced executives with over 25 years “C” level operational and strategic experience. They have seen many situations where mistakes can be made: in communication style, in message content and, most importantly, in the timing of communication to employees, customers and investors. Let our experience help guide your decision making. You have the responsibility and you know that your advisors often help make you and your company a success or a constant struggler in pursuit of ultimate success.

 


PlazaBridge Revenue Engine Acceleration Program (REAP )

The proven way to improve the efficiencies of your sales organization and increase the opportunity to grow revenue through the development of practical sales and prospect development processes.

Designed for any company with a desire to grow revenues, build stronger sales organizations and improve sales projections that seeks a rapid improvement in pipeline development, prospecting and closing processes and the renewal of strategic directions in market segment focus.

Revenue Growth is more than just your sales team.  PlazaBridge will dive deep into your business, create strategies, review and groom talent and create the processes to jump start the engine that will provide sustaining revenue growth for the long term. 

Benefits:

Increased pipeline and activity levels of sales persons and customer facing employees

Establishment of proven processes that carry the sales team through multiple stages of growth

Create a working atmosphere of sales efficiency

Ensure non-effective prospecting skills are eliminated and replaced with effective, leveraged activities

Increased revenue

Description: Our experienced team works with your sales people on site over an extended period of time. New processes are put in place and new training is provided with existing sales professionals. If required, recommendations on hiring processes are made and team development is done. Day to day operations are observed and our partners participate to ensure corrective action where needed is performed. Customer presentations, delivery techniques and collateral support are all modified to bring synergy to the sales process. Our team of experts visit customers and help close deals to further develop a repeatable sales process that can be easily and efficiently transferred to future company sales people. Results count in selling and the PlazaBridge team delivers results.

 


 

Programs for the Enterprise

Program Name: PlazaBridge SmartLaunch™

The most efficient way to reignite dormant Intellectual Property (IP) or shelved product research in pursuit of market viability and revenue success

Created for: large corporations, research organizations, SBIR Phase II recipients

Benefits:

Delivers test marketing at lowest cost

Prevents new product marketing from interfering with established lines

Using proven entrepreneurs ensures expert implementation

Increasing revenue beyond core business lines

Rapid market feedback at low brand risk

Description: Plazabridge has created a program to help large corporations and research institutions bring additional value to their organizations by resurrecting dormant ideas or products without risking interference to existing product lines and company sales operations. Placing the art of launching a product or service in the hands of true entrepreneurs places companies focused on later stage business operations in an advantageous position: They use skilled startup resources without pulling top people from their regular operations. Forward thinking companies are beginning to innovate without disruption to existing processes. Using outside resources to perform specialized skills is not new; large companies do it all the time. SmartLaunch™ from PlazaBridge is the next generation service for companies seeking revenue growth and product innovation without interference to existing operations and processes.

The program combines expertise in marketing and sales in early stage markets with FirstView™, LiftOff™ and SAC™ programs designed and executed by PlazaBridge partners


Program Name: PlazaBridge 1St View™:

The fastest way for start-ups to get feedback from marquee company buyers and validate their product or service value proposition

Created for: Companies requiring rapid validation of their service or product value proposition. Ideal for companies that have no customers and have not yet learned the art of selling and prospecting.

Benefits:

Brings rapid validation of value proposition without wasted time and expenses

Imparts credibility during further sales efforts by increasing knowledge base of presentation content

Lowest cost to first customer available anywhere

Offers an ideal setting to tweak product presentations and brand positioning

Establishes early credibility with investors

Fastest way to match core technology to a needed application that people will pay money for

Fastest path to uncovering a repeatable sales process

Description: PlazaBridge shrinks the time-to-market requirements for small companies. We built a partnership program with major marquee branded corporations in select regional markets that have agreed to evaluate entrepreneurial ideas and products from a customer perspective. These partners rank as highly desirable customer prospects. PlazaBridge has gained agreement when we call the contact opens time for us. This provides them with leading edge insight into new ideas and provides the entrepreneur with shortened prospecting cycles. However the effort can cut both ways; if they don’t like it the entrepreneur gets and early wake-up call; if they like it the entrepreneur gets a quick customer and quick introductions into major support requirements. Either way, PlazaBridge delivers real customers with real needs to early stage and medium stage ideas.